Position: Senior Manager, Mass Marketing Effective Date :  September 2016
Classification: Non-Union 3B Location: Toronto
Department: Resource Development Status:  Full-time
Reporting to: Chief Development Officer Revised: September 2016
Ambition for Children 2030 Save the Children is the world’s leading independent organization for children, operating in almost 120 countries around the world to improve the lives of children. Save the Children Canada has embarked upon a bold and ambitious Strategic Plan entitled Ambition for Children 2030 that will see us Build a Better World For and With Children. Our Vision A world in which every child attains the right to survival, protection, development and participation. Our Mission Inspire breakthroughs in the way the world treats children and achieve immediate and lasting change in their lives. Our Values We will stay true to our values of: Accountability, Ambition, Collaboration, Creativity and Integrity. Our 2030 ambition is to inspire three global breakthroughs: Survive – No child dies from preventable causes before their fifth birthday Learn – All children learn from a quality basic education Be protected – Violence against children is no longer tolerated   The Senior Manager, Mass Marketing is responsible for growing the revenue from Save the Children Canada’s individual supporters including monthly giving donors, annual or one-time donors (<$5000), and donors who support Save the Children Canada in emergency response/relief efforts. This role will be instrumental in achieving a key pillar of SCC’s 2016-2018 strategy – to double unrestricted revenue to $10M by 2018 and significantly increase the size of the monthly donor file.   In support of these targets, the Senior Manager, Mass Marketing will focus on the development and implementation of a donor cultivation and retention strategy aimed at (1) maximizing the revenue opportunities within the file; (2) increasing donor engagement at all levels; (3) improving attrition rates; (4) increasing the lifetime value of donors. Aggressive growth targets are established for this portfolio and the Senior Manager will be expected to track and monitor progress toward those targets. The Senior Manager Mass Marketing also provides leadership within the marketing portfolio for Save the Children Canada and supervises the Marketing Manager, Acquisition. These roles will work collaboratively to set acquisition targets, establish marketing plans and track progress toward these goals. The following represent key accountabilities for this position: Accountabilities  
  • Clearly articulate the value proposition of Save the Children Canada to our donors In collaboration with the CDO, and develop annual work plans and budgets designed to achieve revenue targets
  • Work with Program and Communications teams to ensure all direct response appeals align with organizational priorities
  • Investigate new trends and opportunities in mass marketing to improve cultivation and retention efforts
  • Manage various direct response marketing initiatives including direct mail appeals, telemarketing initiatives, and other vehicles
  • Manage supplier contracts
  • Work with external suppliers to develop strong, compelling integrated appeals (mail, web, email, DRTV and telemarketing)
  • Position Save the Children Canada as a preferred partner for donors in emergency response/relief fundraising programs
  • Provide input into product development offers for increasing engagement and revenue opportunities in this portfolio
  • Enhance strategies for lapsed donor reactivation; upgrade of current donors; and cross-promotion opportunities in order to improve acquisition efforts and marketing efficiencies.
  • Track performance in acquisition channels and direct marketing programs by appeal for profitability and volume, ensuring expense and revenue tracks are on budget, advising if variances are anticipated and suggesting mitigation strategies
  • Ensure there is a refreshed and active pipeline for monthly giving donors through careful segmentation of the database
  • Establish file segmentation and monitor files for growth opportunities implementing key performance metrics for various donor cultivation and retention efforts; provide ongoing analysis
  • Provide on-going stewardship to monthly giving donors through timely updates on the impact of their gifts
  • Plan and execute a strategy to convert new-to-file one time donors to monthlies
  • Develop and manage the donor impact reports and monthly e-news in cooperation with the Communications team.
  • Work with the Manager Planned Giving on the delivery of the acquisition program for planned giving donors
  • Network with Save the Children International to share ideas and leverage best practice from other offices.
  • Other duties as assigned
  Skills / Knowledge / Experience  
  • Minimum 7 years’ experience in direct response marketing, specifically in membership or customer service programs
  • A proven track record of success in achieving revenue targets associated with large direct response programs
  • Experience working with external suppliers and providing guidance or direction for creative and copywriting
  • Experience with development of direct response plans, budgets, performance metrics, analytics and on-going management and tracking of results
  • Strong interpersonal and motivational skills
  • Creative thinker
  • Previous project management and proficiency in workflow planning
  • Strong written and verbal English communication skills; French communications skills an asset
  • Strong organization, problem-solving, and follow-up skills
  • Solid skills in Microsoft PC applications (Excel, Word, PowerPoint, Outlook)
Other Requirements
  • Demonstrates strong commitment to Save the Children’s Mission, Vision and Values
  • Displays cultural, gender, religion, race, nationality, age sensitivity and commitment to Save the Children values (ambition, accountability, collaboration, creativity, integrity), including willingness to abide by and enforce the Child Safeguarding policy
  • Subject to police background check (child protection requirement)
  • Some travel required
If you are interested in this position, please e-mail a letter of application and a resume by Wednesday, October 12th 2016 to jobs@savethechildren.ca with Subject heading “Senior Manager, Mass Marketing”. We thank all applicants for their interest, however, only those selected for an interview will be contacted.