Toronto, CA– Canadian fashion designer Marina Moscone is proud to join the efforts of the #SAVEWITHSTORIES initiative providing food, health care, education and protection for millions of children impacted by the coronavirus pandemic.
Born and raised in Vancouver, Moscone will be among the first to lend her support to the launch of the newly created Canadian edition of #SAVEWITHSTORIES. The initiative is bringing fun and educational stories online to children stuck at home during the coronavirus outbreak, while raising awareness about Save the Children’s work helping the most vulnerable children and their families affected by coronavirus in Canada and around the world.
“When I first heard about #SAVEWITHSTORIES I was instantly moved by the idea of reading stories to children as a way to create some positivity during this challenging moment we’re in. It’s a concept that’s elegant in its simplicity, yet incredibly impactful at the same time.
“Being born and raised in Vancouver, British Columbia, I have always been aware of the unique needs of underserved Canadian children and families, particularly in indigenous communities where COVID-19 has been especially devastating to populations that were already vulnerable. My South African mother instilled in me the idea that education is the foundation upon which positive change is built. Prior to launching our brand, my sister, mother, and I had a small foundation offering educational scholarships to young students in underprivileged communities in B.C., as well as helping provide families access to food during the most challenging times of the year. It’s an honor to join my fellow Canadians in Save the Children’s efforts to combat the pandemic.
“I have chosen to read one of my favorite books, Long Walk to Freedom by Chris van Wyk, an edition adapted for children from Nelson Mandela’s autobiography. Being half South African, this is a story extremely dear to my family, as Mandela sacrificed most of his life for the transformation of our country. This adaptation is a beautiful introduction for children to the life of one of the world’s most beloved heroes,” said Moscone.
Moscone will donate a portion of proceeds from sales to Save the Children’s Coronavirus response appeal. The aid agency has launched a $100m emergency appeal, the largest in the organizations 100-year history responding to humanitarian crises, to protect the most vulnerable children no matter where they live.
Bill Chambers, President and CEO of Save the Children said:
“The coronavirus pandemic has turned children’s lives upside down. It is threatening their rights, disrupting their education, health, safety, mental health and well-being. The long-term impacts of the coronavirus will hit the most vulnerable the hardest, including remote Indigenous communities in Canada, children living in warzones, refugee camps, and girls. The pandemic is now spreading across the world’s poorest countries, further crippling fragile health systems where children are already missing out on life-saving treatment for malaria, pneumonia and malnutrition. It will leave many children without caregivers, out of school and in danger. If we work together, take swift action with courage resolve and expertise, we can save lives”.
ENDS
Marina Moscone contact:
Souri Kim: souri@sourikim.com
Save the Children contact:
Jessica Bryant: jbryant@savethechildren.ca
Media Contact
For additional information please contact Jessica Bryant, Head of Communications, Media and PR:
About Save the Children
Save the Children believes every child deserves a future. In Canada and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.